Cates, Christopher <br/><br/>
Brand Building and Communication   Power Strategies for the 21st Century 
['Cates, Christopher', 'Hack, Becki', 'Schultz, Don'] 
 - p. 
<br/><br/> Discover best practices in creating a memorable brand identity, communicating that identity to external and internal audiences, and measuring the results of various branding activities in Brand Building and Communication: Power Strategies for the 21st Century. 
<br/><br/><label>ISBN: </label>9781928593126 
<br/><br/><label>Subjects--Topical Terms: </label><br/>