TY  - BOOK
AU  - Cates,Christopher
AU  - Cates, Christopher
AU  - Hack, Becki
AU  - Schultz, Don
TI  - Brand Building and Communication : Power Strategies for the 21st Century
SN  - 9781928593126
PY  - 1999///
PB  - APQC American Productivity & Quality Center
N2  - Discover best practices in creating a memorable brand identity, communicating that identity to external and internal audiences, and measuring the results of various branding activities in Brand Building and Communication: Power Strategies for the 21st Century
UR  - https://international.scholarvox.com/netsen/book/10077555
ER  -