TY  - BOOK
AU  - American Productivity & Quality Center
AU  - American Productivity & Quality Center
TI  - Marketing and Sales Strategic Alliances
PY  - 1998///
PB  - APQC American Productivity & Quality Center
N2  - See how strategic alliances allow best-practice organizations to create successful products and rapidly enter new markets while keeping risk and costs in check in Marketing and Sales Strategic Alliances, the results of a consortium benchmarking study by APQC. Review 10 key findings related to successful marketing and sales alliances. Examine innovative lessons discovered during our study of the best-practice companies that facilitate strategic alliances in the marketing and sales arena
UR  - https://international.scholarvox.com/netsen/book/10077607
ER  -