Pludoc Search for 'au:"Mellet, Kevin"'

Les régies publicitaires de la presse en ligne

By Ouakrat, Alan.
2010 , 45

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Aux sources du marketing viral

By Mellet, Kevin.
2009 , 19

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Philip M. NAPOLI, Audience Evolution. New technologies and the Transformation of Media Audiences, New York, Columbia University Press, 2010, 272 p.

By Mellet, Kevin.
2012 , 12

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Perrine KERVRAN, Anaïs KIEN, Les années Actuel. Contestations rigolardes et aventures modernes, Marseille, Le Mot et le Reste, 2010, 272 p.

By Mellet, Kevin.
2012 , 76

Place hold on Perrine KERVRAN, Anaïs KIEN, Les années Actuel. Contestations rigolardes et aventures modernes, Marseille, Le Mot et le Reste, 2010, 272 p.

Joseph TUROW, The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth, New Haven & London, Yale University Press, 2011, 234 p.

By Mellet, Kevin.
2014 , 76

Place hold on Joseph TUROW, The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth, New Haven & London, Yale University Press, 2011, 234 p.

Une démocratisation du marché ?

By Beauvisage, Thomas.
2014 , 74

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Notes et avis des consommateurs sur le web

By Beauvisage, Thomas.
2013 , 19

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Travailleurs du like, faussaires de l’e-réputation

By Beauvisage, Thomas.
2016 , 2

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The quest for marketing

By Mellet, Kevin.
2024 , 65

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The quest for marketing

By Mellet, Kevin.
2024 , 44

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Lee McGuigan, Selling the American People: Advertising, Optimization, and the Origins of Adtech, Cambridge, MIT Press, 2023, 338 p.

By Mellet, Kevin.
2024 , 93

Place hold on Lee McGuigan, Selling the American People: Advertising, Optimization, and the Origins of Adtech, Cambridge, MIT Press, 2023, 338 p.

Lee McGuigan, Selling the American People: Advertising, Optimization, and the Origins of Adtech, Cambridge, MIT Press, 2023, 338 p.

By Mellet, Kevin.
2024 , 68

Place hold on Lee McGuigan, Selling the American People: Advertising, Optimization, and the Origins of Adtech, Cambridge, MIT Press, 2023, 338 p.

Lee McGuigan, Selling the American People: Advertising, Optimization, and the Origins of Adtech, Cambridge, MIT Press, 2023, 338 p.

By Mellet, Kevin.
2024 , 45

Place hold on Lee McGuigan, Selling the American People: Advertising, Optimization, and the Origins of Adtech, Cambridge, MIT Press, 2023, 338 p.

Lee McGuigan, Selling the American People: Advertising, Optimization, and the Origins of Adtech, Cambridge, MIT Press, 2023, 338 p.

By Mellet, Kevin.
2024 , 2

Place hold on Lee McGuigan, Selling the American People: Advertising, Optimization, and the Origins of Adtech, Cambridge, MIT Press, 2023, 338 p.

Lee McGuigan, Selling the American People: Advertising, Optimization, and the Origins of Adtech, Cambridge, MIT Press, 2023, 338 p.

By Mellet, Kevin.
2024 , 24

Place hold on Lee McGuigan, Selling the American People: Advertising, Optimization, and the Origins of Adtech, Cambridge, MIT Press, 2023, 338 p.

The quest for marketing

By Mellet, Kevin.
2024 , 26

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The quest for marketing

By Mellet, Kevin.
2024 , 54

Place hold on The quest for marketing