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An overwhelming focus of research on the micro agency of strategic actors has led to the literature being characterized as demonstrating a micro-myopia, resulting in a micro-isolationism. This means we know little about how the micro interrelates with the macro in strategy work. We address this problem in our conceptual article which adopts a structurationist stance to explicate how strategy-as-practice (SaP) research could be enhanced and extended by paying equal attention to both agency and structure. Specifically, we advance strong structuration theory (SST), a promising development from Giddens’ seminal work on structuration theory, to show how strategic activity can be understood as an ongoing process of structuration unfolding over time. We argue for the use of both types of methodological bracketing (context and conduct analysis), advocating systematic attention to the interplay between macro-societal and micro-local levels of analysis. Our discussion concludes with guidance for researchers inviting them to undertake empirical fieldwork that overcomes SaP’s current micro-myopia, creating a more balanced corpus of work.