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In far right movements, women have often been seen as playing ancillary roles. Yet, during the pandemic, many influencers came to the fore, increasing their subscriber base as they mobilized against pandemic health measures. In this article, we analyze the discourse of the Facebook publications of three such influencers. We update the theory of collective action frames to examine their discourse regarding the introduction of vaccine passports. Our analysis highlights the specific reactionary and libertarian frames of these influencers and their gendered inflections. These influencers foster resentment as activist women, identifying “injustice” and encouraging collective action in terms fusing far-right and new age frames. They position themselves as resisting belittlement and devaluation of people’s needs, thus framing the government and the elite as depriving them of liberty. Collective action frames underscore these embodied forms of reactionist discourse.‪