Business Skills for Engineers & Technologists ['Cather, Harry', 'Morris, Richard Douglas', 'Wilkinson, J.']
Type de matériel :
- 9780750652100
The scope of Business Skills for Engineers and Technologists is wider than many traditional business texts, including hot topics such as e-commerce, business ethics and law, as well as fully up-to-date coverage of management issues and finance. The interactive style of the book is ideally suited for the study of business and management topics. Rather than focussing solely on management theory, the subjects are explored within real-world engineering contexts through numerous case studies and activities, which bring the content to life and create a highly accessible text for the student reader.Key features : Student-focused textbooks with numerous examples, activities, problems and knowledge-check questions Designed for a wide range of undergraduate courses Real-world engineering examples at the heart of each book Core texts suitable for students with no previous background studying engineering This essential text is part of the IIE accredited textbook series from Newnes - textbooks to form the strong practical, business and academic foundations for the professional development of tomorrow's incorporated engineers.
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