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• Research objectives Faced with growing nutritional and ecological concerns, production-based farming methods are being called into question. To feed a large and demanding population, new alternatives need to be found, including the consumption of edible insects; however, this faces significant obstacles among adults. One potential solution could be to raise children’s awareness of the benefits of these foods. The aim of our research is to identify the anchor points and levers that could facilitate children’s acceptance of this dietary practice. • Methodology The qualitative methodology was based on semi-structured interviews with 24 primary school children, who were shown visuals of entomophagous children and insect biscuit packaging. • Results Children do not spontaneously consider entomophagy, but it does not shock them. If they became more familiar with it, were helped to overcome some of their ignorance and, if associated it with a form of adventure, many would eventually be ready to try it. • Conceptual and managerial implications The research offers new insights into children’s perceptions of entomophagy and how to encourage them to try it for the first time. • Originality Interviews with the children and their exposure to packaging, which combined two types of insects and three communication levers, have led to several recommendations for accelerating the spread of this practice.