000			01516cam a2200205 4500500
005			20250125171406.0
041			_afre
042			_adc
100	1	0	_aMarberg, Angela _eauthor
700	1	0	_a Jonker, Jan _eauthor
245	0	0	_aCSR and Multiple Value Creation: A Social Movement in the Making?
260			_c2007.
500			_a27
520			_aThis paper postulates that the academic view of corporate social responsibility (CSR) has undergone little theoretical change over the last fifty years. By comparing the work of a handful of past and present experts in the field, the underlying message in this literature has remained quite consistent over time. What seems to be changing is sentiment among leaders in business. In particular, the concept of multiple value creation, previously only discussed in academic circles, appears to be making its way into the business sector where corporate champions of CSR are more active and verbal than ever before. However, academic and corporate advocates of multiple value creation have to expand their horizons if they want to achieve their goals and institutionalise their vision. This will require no less than a popular social movement.
690			_amultiple value creation
690			_ainstitutionalise
690			_aprofit-maximisation
786	0		_nRevue de l’organisation responsable | 2 | 3 | 2007-09-01 | p. 5-17 | 1951-0187
856	4	1	_uhttps://shs.cairn.info/revue-de-l-organisation-responsable-2007-3-page-5?lang=en&redirect-ssocas=7080
999			_c1026825 _d1026825