| 000 | 01202cam a2200169 4500500 | ||
|---|---|---|---|
| 005 | 20250127010607.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aGuillot-Soulez, Chloé _eauthor |
| 700 | 1 | 0 |
_a Soulez, Sébastien _eauthor |
| 245 | 0 | 0 | _aHow is a cooperative banking employer different? The influence of the cooperative model on employer brands |
| 260 | _c2019. | ||
| 500 | _a65 | ||
| 520 | _aBased on an emblematic case study conducted within the regional bank of a cooperative group, this research analyzes the impact of the cooperative model on employer brand management. It identifies, within the employer brand, the benefits (i.e., assets) that are simultaneously economic, functional, and symbolic, and perceived as specific to the cooperative model. At the same time, it underlines the risks associated with the promotion of status, which stem from the hybrid character of the organization and the tensions inherent in the coexistence of market and sociopolitical logics. | ||
| 786 | 0 | _nRevue française de gestion | o 282 | 5 | 2019-10-09 | p. 57-75 | 0338-4551 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-revue-francaise-de-gestion-2019-5-page-57?lang=en&redirect-ssocas=7080 |
| 999 |
_c1051762 _d1051762 |
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