000			01775cam a2200265 4500500
005			20250413012612.0
041			_afre
042			_adc
100	1	0	_aKapoor, Sanjeev _eauthor
700	1	0	_a Sinha, Gaurav _eauthor
700	1	0	_a Sinha, Gaurav _eauthor
245	0	0	_aFactors influencing new product development in microfinance institutions: A perspective from north Indian microfinance institutions
260			_c2013.
500			_a42
520			_aProduct development process occupies a significant position in the life cycle of any organization. Microfinance Institutions (MFIs) have not been an exception to this, despite huge demand from the customers. This paper attempts to map organizational factors in the new product development by some of the MFIs operating in north India. The paper also examines the changes that have taken place in the institutional culture for adopting the new product. Based on this analysis, the study supports the hypotheses that MFI’s own institutional strengths and weaknesses rather than market opportunities, play more important role in designing the microfinance products. It further points out that at present, given the huge market potential and low competition, whatever loan products are developed, would be successful among the customers.JEL Codes: G21, M19, M31, L31, O31, D20, D22
690			_ainnovations
690			_amarketing
690			_amicrofinance
690			_anew product development
690			_aNGO
690			_anonprofit institutions
690			_aorganizational factors
786	0		_nJournal of Innovation Economics & Management | 11 | 1 | 2013-03-01 | p. 83-105
856	4	1	_uhttps://shs.cairn.info/revue-journal-of-innovation-economics-2013-1-page-83?lang=en&redirect-ssocas=7080
999			_c1105913 _d1105913