000			01866cam a2200289 4500500
005			20250413013205.0
041			_afre
042			_adc
100	1	0	_aMosca, Fabrizio _eauthor
700	1	0	_a Chiaudano, Valentina _eauthor
245	0	0	_aDigital channels and distribution in the luxury goods market
260			_c2020.
500			_a88
520			_aThis paper focuses on distribution strategies in the luxury brand market and digital channels. With the evolution of new technologies and new devices such as smartphones and tablets, companies operating in the high-value market have begun to embrace digital channels as a part of their distribution strategies. However, little research has been done regarding luxury brand companies and the new distribution models available online. By analyzing the distribution strategies implemented online by well-known luxury brand companies, this paper aims to demonstrate that companies operating in the luxury brand market have overcome their skepticism about the use of digital technologies for selling products via online channels. In fact, thanks to new digital technologies, luxury firms are able to recreate online the same distribution models available offline, thereby responding effectively to new consumption habits and the needs of luxury brand consumers. JEL codes: M30, M31
690			_adigitalization
690			_adistribution strategy
690			_ae-commerce
690			_aluxury brand
690			_aomnichannel experience
690			_adigitalisation
690			_adistribution strategy
690			_ae-commerce
690			_aluxury brand
690			_aomnichannel experience
786	0		_nMarché et organisations | o 37 | 1 | 2020-01-10 | p. 147-163 | 1953-6119
856	4	1	_uhttps://shs.cairn.info/journal-marche-et-organisations-2020-1-page-147?lang=en&redirect-ssocas=7080
999			_c1107431 _d1107431