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041 _afre
042 _adc
100 1 0 _aMisse, Brigitte
_eauthor
245 0 0 _aLivres
260 _c1997.
500 _a25
786 0 _nDécisions Marketing | 11 | 2 | 1997-06-01 | p. 101-106 | 0779-7389
856 4 1 _uhttps://shs.cairn.info/revue-decisions-marketing-1997-2-page-101?lang=fr
999 _c130997
_d130997