000			01942cam a2200277zu 4500
001			10155481
003			FRCYB10155481
005			20250429180347.0
006			m o d
007			cr un
008			250429s2006 fr | o|||||0|0|||eng d
020			_a9780750667494
035			_aFRCYB10155481
040			_aFR-PaCSA _ben _c _erda
100	1		_aChernatony, Leslie de
245	0	1	_aFrom Brand Vision to Brand Evaluation _bThe strategic process of growing and strengthening brands _c['Chernatony, Leslie de']
264		1	_bTaylor & Francis _c2006
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aChernatony, Leslie de
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/10155481 _qtext/html _a
520			_aThe second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the author. The first edition has been used by marketing and brand practitioners, as well as students of marketing, around the world to help them understand and implement strategies to strengthen brands. The powerful model at the core of the book is based on wide consultancy and research with companies and provides a unique framework for brand management. It provides a flowchart for progressing the brand building process from strategy through tactics to implementation. Each stage in the flow process is examined to demonstrate how it can be applied in a real business context. The book provides an authoritative template for understanding the steps to maintaining, building and maximizing brand value. The best practice will therefore be allied to templates that allow people to undertake appropriate activity within their company.
999			_c1322203 _d1322203