000			01497cam a2200277zu 4500
001			10155572
003			FRCYB10155572
005			20250429180347.0
006			m o d
007			cr un
008			250429s2006 fr | o|||||0|0|||eng d
020			_a9781904879817
035			_aFRCYB10155572
040			_aFR-PaCSA _ben _c _erda
100	1		_aEtherington, Bob
245	0	1	_aCold Calling for Chickens _c['Etherington, Bob']
264		1	_bCyan Books _c2006
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aEtherington, Bob
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/10155572 _qtext/html _a
520			_a"Cold calling" - making contact with strangers - is the biggest fear confronting businesspeople, especially those who work in sales and marketing. "Put me in front of a customer and I can persuade them to buy anything...just don't ask me to cold call!" Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book, based on a very successive course given to thousands of people, shows the art and science of making first contact with complete strangers. The secret is in the preparation and approach, rather than having the gift of the gab, that will enable even yellow-bellied chickens to make that call with confidence.
999			_c1322205 _d1322205