000			02316cam a2200277zu 4500
001			88962109
003			FRCYB88962109
005			20250429184136.0
006			m o d
007			cr un
008			250429s2022 fr | o|||||0|0|||eng d
020			_a9781912300921
035			_aFRCYB88962109
040			_aFR-PaCSA _ben _c _erda
100	1		_aMiller, Nick
245	0	1	_aIn The Meantime _bLessons and Learning from a Career in Beer _c['Miller, Nick']
264		1	_bRight Book Press _c2022
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aMiller, Nick
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88962109 _qtext/html _a
520			_a**Business Book Awards 2023 - WINNER** What ingredients do you need to brew a successful career in selling and marketing consumer goods? The lessons found in Nick Miller’s fascinating and motivating story will tell you. Nick Miller sold a lot of beer in his many years in the UK beer industry. Starting in the bingo halls and working men’s clubs of East London, he soon moved up to promoting world-class beer brands into nationwide pub chains and supermarkets. Using a powerful blend of creativity, dedication and discipline alongside a smart sales and marketing strategy he and his team turned Peroni from a niche Italian import into the UK's premier lager. Later he took the helm at the craft beer minnow Meantime, where his magic touch led to the brand's turnaround and eventual sale to SABMiller for £120 million. The award-winning In the Meantime distils all the lessons Nick picked up during his impressive career to show any leader how you can: Think strategically about selling and marketing Maximise the strengths of your team Find the benefits in setbacks and barriers Analyse your own strengths and weaknesses Motivate your team and enjoy yourself along the way Unlock the confidence to believe in your own abilities and your potential to aim high and succeed as you discover a disciplined way of thinking that can enable you to become as successful in your chosen industry as you want to be. And along the way, lighten the load with some amusing anecdotes and engaging tales from a career well lived. Cheers!
999			_c1331014 _d1331014