| 000 | 02460cam a2200277zu 4500 | ||
|---|---|---|---|
| 001 | 88962117 | ||
| 003 | FRCYB88962117 | ||
| 005 | 20250429184137.0 | ||
| 006 | m o d | ||
| 007 | cr un | ||
| 008 | 250429s2025 fr | o|||||0|0|||eng d | ||
| 020 | _a9781915483843 | ||
| 035 | _aFRCYB88962117 | ||
| 040 |
_aFR-PaCSA _ben _c _erda |
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| 100 | 1 | _aLukehurst, Chris | |
| 245 | 0 | 1 |
_aShape of Taste _bUnravelling the emotional journey behind every mouthful and how it impacts your consumers. _c['Lukehurst, Chris'] |
| 264 | 1 |
_bRight Book Press _c2025 |
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| 300 | _a p. | ||
| 336 |
_btxt _2rdacontent |
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| 337 |
_bc _2rdamdedia |
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| 338 |
_bc _2rdacarrier |
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| 650 | 0 | _a | |
| 700 | 0 | _aLukehurst, Chris | |
| 856 | 4 | 0 |
_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88962117 _qtext/html _a |
| 520 | _aThe best food and beverage experiences have the power to move us. But why do some create a deep and lasting impact on us, while others just fall flat? In The Shape of Taste, renowned food psychologist Chris Lukehurst explains how it’s our emotional experiences, rather than just textures and flavors, that shape our responses to what we consume. With over 20 years’ experience working with leading global brands, Chris introduces his Shape of Taste model, which illustrates the intricate connection between our sensory experiences and emotional responses, whilst offering crucial insights into harnessing these to develop more compelling products and marketing strategies. An essential guide for anyone in the food industry who wants to understand the emotional drivers behind consumer behaviour, you’ll discover: the powerful psychological factors that influence taste preferences and consumer behavior, how to create products that resonate emotionally with consumers, leading to greater satisfaction, increased sales and word of mouth, the secrets of crafting compelling messaging that connects with consumers on a deeper level, enhancing their loyalty, engagement and enjoyment of your products. By mastering the emotional journeys behind every bite and sip your customers take, you can develop products that not only satisfy their cravings but also forge lasting and memorable connections. Whether you’re innovating flavors or refining brand messaging, this book equips you with the knowledge and tools you need to captivate your audience and create food and drink experiences that truly stand out. | ||
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