000			01270cam a2200217 4500500
005			20250112025625.0
041			_afre
042			_adc
100	1	0	_aFresnault-Deruelle, Pierre _eauthor
245	0	0	_aPolitical advertising
260			_c2014.
500			_a87
520			_aThis article, written from a semiologist point of view, is based on the idea that— rhetorically speaking—there is no real difference between a political poster and a commercial poster. Discussing posters designed to mobilize, the author thus uses the expression “political advertising.” The analysis seeks to understand the way in which posters first attract the attention of people in the street. What trick is used to make the spectator a partner or to enlist? Although political and advertising posters may be constructed using the same code, we must recognize that any poster can vary the methods of this code.
690			_aPolitical posters
690			_aPhatic function
690			_aConative function
690			_aPolitical advertising
690			_aAdvertising posters
786	0		_nCommunication & langages | o 180 | 2 | 2014-06-01 | p. 121-129 | 0336-1500
856	4	1	_uhttps://shs.cairn.info/journal-communication-et-langages1-2014-2-page-121?lang=en
999			_c149627 _d149627