| 000 | 01513cam a2200217 4500500 | ||
|---|---|---|---|
| 005 | 20250112025648.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aBerthou, Benoît _eauthor |
| 245 | 0 | 0 | _aThe road: A graphic approach |
| 260 | _c2018. | ||
| 500 | _a9 | ||
| 520 | _aIs it possible to design a road without any form of markings? It seems that the ambitions of allowing circulation and creating a route can only be fulfilled through the establishment of signage that uses lines, strips (zebra or linear), or typographies. In a way, they represent the essence of the road. We propose to approach these markings with the hypothesis that the road denies any form of drawing creativity and is never defined as a graphic object. We will first “hit the road” by way of a singular enterprise: the construction of a code that graphically establishes information and banishes any form of ambiguity. Comparing transport-specific graphic systems (rail and air), we will then ask ourselves whether or not the road defines a certain attitude toward information: to the “semantic” and “aesthetic” points of view defined by Abraham Moles, we should add a “signaling” approach. | ||
| 690 | _asignage | ||
| 690 | _aterritory | ||
| 690 | _agraphic design | ||
| 690 | _alandscape | ||
| 690 | _ainformation | ||
| 786 | 0 | _nCommunication & langages | o 195 | 1 | 2018-01-19 | p. 109-118 | 0336-1500 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-communication-et-langages-2018-1-page-109?lang=en |
| 999 |
_c149783 _d149783 |
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