| 000 | 00432cam a2200145 4500500 | ||
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| 005 | 20250921012326.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aBenoit, Denis _eauthor |
| 245 | 0 | 0 | _aAvant-propos |
| 260 | _c2005. | ||
| 500 | _a2 | ||
| 786 | 0 | _nMarketing & Communication | 5 | 1 | 2005-03-01 | p. 4-6 | 1779-3572 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/revue-market-management-2005-1-page-4?lang=fr&redirect-ssocas=7080 |
| 999 |
_c1510126 _d1510126 |
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