| 000 | 01439cam a2200193 4500500 | ||
|---|---|---|---|
| 005 | 20251012014554.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aBen Nasr, Imed _eauthor |
| 700 | 1 | 0 |
_a Hallem, Yousra _eauthor |
| 700 | 1 | 0 |
_a Houanti, L’Hocine _eauthor |
| 700 | 1 | 0 |
_a Abbes, Intissar _eauthor |
| 245 | 0 | 0 | _aThe power of Nutri-Score: What are the consequences on the perceived value of products with complex nutritional properties? |
| 260 | _c2024. | ||
| 500 | _a13 | ||
| 520 | _aThis article examines the impact of the Nutri-Score on consumer perception of products with complex properties. An experimental study was conducted with 260 respondents who were presented with two fictional packages featuring either a Nutri-Score A or E. The results show that the Nutri-Score A enhances perceived quality but does not affect perceived risk, thereby mediating the influence of the Nutri-Score on the product’s perceived value and consumers’ purchase intentions. The perceived harmfulness of the product appears to play a moderating role in these relationships. These findings highlight the importance for brands to consider the growing significance of the Nutri-Score in consumer product evaluation. | ||
| 786 | 0 | _nRecherches en Sciences de Gestion | º164 | 5 | 2024-12-20 | p. 87-124 | 2259-6372 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2024-5-page-87?lang=en&redirect-ssocas=7080 |
| 999 |
_c1531377 _d1531377 |
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