| 000 | 01194cam a2200217 4500500 | ||
|---|---|---|---|
| 005 | 20250112031127.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aChouk, Inès _eauthor |
| 700 | 1 | 0 |
_a Mani, Zied _eauthor |
| 245 | 0 | 0 | _aCan smart and connected things generate consumer resistance? A netnographic study |
| 260 | _c2016. | ||
| 500 | _a25 | ||
| 520 | _aThis study focuses on consumer resistance to smart and connected things as illustrated in their web discourse. It provides insights into the barriers to their use and factors that may hamper their development. The netnographic study identifies three types of resistance factor: system-related factors, factors related to smart and connected things, and consumer-related factors. Moreover, it highlights two modes of expressing resistance: the “conspiracy” discourse and the “rational” discourse. | ||
| 690 | _aauthenticity | ||
| 690 | _acommodification process | ||
| 690 | _aconnoisseurship | ||
| 690 | _agastronomic and Bacchic brotherhoods | ||
| 786 | 0 | _nDécisions Marketing | o 84 | 4 | 2016-11-25 | p. 19-41 | 0779-7389 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-decisions-marketing-2016-4-page-19?lang=en |
| 999 |
_c154357 _d154357 |
||