| 000 | 01451cam a2200217 4500500 | ||
|---|---|---|---|
| 005 | 20250112031244.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aRivière, Arnaud _eauthor |
| 700 | 1 | 0 |
_a Bourliataux-Lajoinie, Stéphane _eauthor |
| 245 | 0 | 0 | _aThe effects of tourist m-services on a city’s value proposition |
| 260 | _c2017. | ||
| 500 | _a37 | ||
| 520 | _aIn an increasingly competitive environment between tourist destinations, more and more French cities intend to enrich their value proposition by introducing tourist mobile services (m-services). In order to analyze the effects of these m-services, the approach adopted in this article consists of transposing the perceived value framework to a city context, by means of a qualitative study carried out with twenty-eight French tourists. In contrast both to the growing enthusiasm that tourist destinations have for m-services and to academic considerations related to tourist marketing, the results challenge in part the ability of tourist m-services to increase the city’s value proposition, as perceived by tourists during the pre-travel stage. | ||
| 690 | _aauthenticity | ||
| 690 | _acommodification process | ||
| 690 | _aconnoisseurship | ||
| 690 | _agastronomic and Bacchic brotherhoods | ||
| 786 | 0 | _nDécisions Marketing | o 85 | 1 | 2017-03-25 | p. 101-119 | 0779-7389 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-decisions-marketing-2017-1-page-101?lang=en |
| 999 |
_c154774 _d154774 |
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