000			01502cam a2200217 4500500
005			20250112031246.0
041			_afre
042			_adc
100	1	0	_aSéré de Lanauze, Gilles _eauthor
700	1	0	_a Lallement, Jeanne _eauthor
245	0	0	_aUnderstanding the image of the responsible consumer: From the ideal person to negative stereotype
260			_c2018.
500			_a64
520			_aAs a result of the environmental challenges of the beginning of the twenty-first century, the responsible consumer is now presented as an “ideal model” and the study of their profile, practices, and motivations is a new marketing research trend. Yet previous studies have highlighted numerous contradictions between generally positive attitudes toward responsible consumption and actual consumer behaviors. Based on a qualitative approach, this study aims to understand those contradictions through a comprehensive in-depth analysis of thirty-five interviews. Four stereotypes, namely “fundamentalist,” “hermit,” “killjoy,” and “snob” help us to understand the negative perceptions associated with the responsible consumer that are subsequently discussed.
690			_aauthenticity
690			_acommodification process
690			_aconnoisseurship
690			_agastronomic and Bacchic brotherhoods
786	0		_nDécisions Marketing | o 90 | 2 | 2018-06-25 | p. 15-34 | 0779-7389
856	4	1	_uhttps://shs.cairn.info/journal-decisions-marketing-2018-2-page-15?lang=en
999			_c154790 _d154790