000			02005cam a2200253 4500500
005			20251017185901.0
041			_afre
042			_adc
100	1	0	_aAlvarez, Julian _eauthor
700	1	0	_a Chabiron, Olivier _eauthor
700	1	0	_a El Boudouri, Yassine _eauthor
700	1	0	_a Hardy, Brenda _eauthor
700	1	0	_a Hoogstoel, Frédéric _eauthor
700	1	0	_a Nuninger, Walter _eauthor
700	1	0	_a Olivier, Pierre _eauthor
700	1	0	_a Lanceri, Luigi _eauthor
700	1	0	_a Yvan, PETER _eauthor
245	0	0	_aDevelopment of the DEFFINUM RVRC 4.0 Project: An Innovative Virtual-Reality-Based System in the Service of Customer Relations
260			_c2025.
500			_a91
520			_aThe DEFFINUM RVRC 4.0 project is a customer-relations training system that combines virtual reality (VR) with generative artificial intelligence (GAI). Through a serious game, a GAI-driven non-player character (NPC) engages in natural-language dialogue with the learner, while an authoring tool lets instructors freely create contextualised scenarios (customer type, history, environment, etc.). The platform targets the acquisition of key psychosocial skills – professional posture, service orientation, emotional regulation, negotiation – via interactive role-play and factual analysis of actions. GAI provides dynamic personalisation of interactions and generates a mission report, leaving final assessment to the trainer to comply with GDPR, the AI Act and ethical guidelines. An experimental protocol involving 2,000 learners and 40 instructors (October 2025 – February 2026) will compare VR versus flat-screen modalities, different GAI models and effects on disengaged learners, aiming to measure performance gains and pedagogical transferability across diverse sectoral and regional contexts.
786	0		_nInnovations | special issue | HS1 | 2025-10-10 | p. 95-95 | 1267-4982
856	4	1	_uhttps://shs.cairn.info/revue-innovations-2025-HS1-page-95?lang=en&redirect-ssocas=7080
999			_c1550976 _d1550976