000			01850cam a2200217 4500500
005			20250112031345.0
041			_afre
042			_adc
100	1	0	_aChouk, Inès _eauthor
700	1	0	_a Zouaghi, Sondes _eauthor
245	0	0	_aFrom empowerment to commitment: Let’s help silent organ donors to talk to their relatives
260			_c2018.
500			_a58
520			_aHaving an organ donor card is not enough to ensure that the will of the defunct is respected, since medical professionals are reluctant to go against the wishes of relatives. It is therefore important that cardholders inform their relatives of their willingness to be an organ donor (OD) to save more patients waiting for transplants. Based on empowerment theory, this study aims to highlight the role of competency, self-confidence, and power of persuasion in the choice of donors to communicate (rather than not communicate) their decision to their family, as well as the impact of such a conversation on the confidence they have that their intention will be respected. Our results also demonstrate that the taboo surrounding death prevents this discussion. Thus a “foot-in-the-door procedure” using blood donation as a preparatory act is proposed alongside the introduction of a new donor card to initiate discussion with relatives about OD decision. Other propositions are also made to reduce the number of people who are influenced by the taboo about death. Finally, a number of managerial implications for communication are developed.
690			_aauthenticity
690			_acommodification process
690			_aconnoisseurship
690			_agastronomic and Bacchic brotherhoods
786	0		_nDécisions Marketing | o 89 | 1 | 2018-03-25 | p. 11-28 | 0779-7389
856	4	1	_uhttps://shs.cairn.info/journal-decisions-marketing-2018-1-page-11?lang=en
999			_c155234 _d155234