000			01208cam a2200217 4500500
005			20250112031346.0
041			_afre
042			_adc
100	1	0	_aBelaid, Samy _eauthor
700	1	0	_a Lacœuilhe, Jérôme _eauthor
245	0	0	_aPurchase motivations and levers to revitalize mid-range store brands
260			_c2018.
500			_a67
520			_aWe are witnessing a drop in the market share held by private labels (i.e., mid-range products, including store-brand, company-brand, and own-brand products), which raises questions about their performance. A review of the literature and of arguments put forward by professionals to explain the performance drop of these three types of private labels allows us to identify factors that influence attitudes toward them and to provide retailers with elements to rethink and revitalize their range of private-label products.
690			_aauthenticity
690			_acommodification process
690			_aconnoisseurship
690			_agastronomic and Bacchic brotherhoods
786	0		_nDécisions Marketing | o 90 | 2 | 2018-06-25 | p. 75-89 | 0779-7389
856	4	1	_uhttps://shs.cairn.info/journal-decisions-marketing-2018-2-page-75?lang=en
999			_c155244 _d155244