| 000 | 01407cam a2200217 4500500 | ||
|---|---|---|---|
| 005 | 20250112031349.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aZaidi-Chtourou, Sabrina _eauthor |
| 700 | 1 | 0 |
_a Vernier, Marie-France _eauthor |
| 245 | 0 | 0 | _aManagement of legitimacy in communication: Discourse analysis of specialist retailers of organic products |
| 260 | _c2017. | ||
| 500 | _a42 | ||
| 520 | _aAmidst the growing consumption of organic products, specialized retailers are facing competition from mass market retailers. A new market dynamic has emerged, whereby the positioning of specialized retailers is being redefined. Is their historic legitimacy in the organic market strong enough to fend off mass market food retailers? Using qualitative methods to examine the case of three retailers specialized in the distribution of organic products, this article develops the legitimacy typology of Suchman and shows the coexistence of ambivalent forms of discourse that, sometimes simultaneously, employ various aspects of legitimacy (moral, pragmatic, and cognitive). | ||
| 690 | _aauthenticity | ||
| 690 | _acommodification process | ||
| 690 | _aconnoisseurship | ||
| 690 | _agastronomic and Bacchic brotherhoods | ||
| 786 | 0 | _nDécisions Marketing | o 86 | 2 | 2017-06-25 | p. 67-88 | 0779-7389 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-decisions-marketing-2017-2-page-67?lang=en |
| 999 |
_c155261 _d155261 |
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