000			01662cam a2200229 4500500
005			20250112031350.0
041			_afre
042			_adc
100	1	0	_aRivet, Christian _eauthor
700	1	0	_a Reghem, Julie _eauthor
700	1	0	_a Fornerino, Marianela _eauthor
245	0	0	_aExploring the shopping experience in a phygital store
260			_c2018.
500			_a72
520			_aThis study presents a preliminary exploration of the shopping experience in a phygital store. The objective is to identify the functions of digital and physical devices and their impact on the dimensions and characteristics of the experience. The study was done in a futuristic lab-store especially designed to merge the physical and digital environments. Using several focus groups, results show that the shopping experience includes the phase of anticipation and choice of the products offered in the store and the actual consumption phase of the retail service. Digital, physical, and phygital devices contribute to the four dimensions of the consumption experience identified in the literature. The results also show that the experience unfolds continuously: the transition from digital to physical or physical to digital is fast and fluid, to the point that participants sometimes find it difficult to differentiate between real and virtual.
690			_aauthenticity
690			_acommodification process
690			_aconnoisseurship
690			_agastronomic and Bacchic brotherhoods
786	0		_nDécisions Marketing | o 91 | 3 | 2018-09-25 | p. 45-60 | 0779-7389
856	4	1	_uhttps://shs.cairn.info/journal-decisions-marketing-2018-3-page-45?lang=en
999			_c155279 _d155279