000			01624cam a2200217 4500500
005			20250112031350.0
041			_afre
042			_adc
100	1	0	_aHémar-Nicolas, Valérie _eauthor
700	1	0	_a Ezan, Pascale _eauthor
245	0	0	_aWell-being and food: An identification of communication levers for child consumers
260			_c2018.
500			_a80
520			_aWhile some food brands seek to deploy a well-being promise in their communications, this article aims to define the profile of a food well-being that respects young consumers’ needs. The study tackles the concept of well-being from a children-centered perspective, based on advertising content and analyzing children’s responses through the lens of positive psychology. It thus highlights how brands may promote food well-being toward children while respecting the child’s specificities. It shows that, from the children’s perspective, food generates objective and subjective as well as transient and durable well-being. While reminding us of the effect of food on vitality, health, sensory, and social pleasure, it specifically advocates considering the child as an actor of his/her food consumption and valuing his/her needs for autonomy, responsibility, and strong affective links as sources of well-being.
690			_aauthenticity
690			_acommodification process
690			_aconnoisseurship
690			_agastronomic and Bacchic brotherhoods
786	0		_nDécisions Marketing | o 92 | 4 | 2018-12-25 | p. 77-95 | 0779-7389
856	4	1	_uhttps://shs.cairn.info/journal-decisions-marketing-2018-4-page-77?lang=en
999			_c155280 _d155280