000			01557cam a2200277zu 4500
001			10087080
003			FRCYB10087080
005			20251020123500.0
006			m o d
007			cr un
008			251020s2005 fr | o|||||0|0|||eng d
020			_a9781576601914
035			_aFRCYB10087080
040			_aFR-PaCSA _ben _c _erda
100	1		_aCone, Steve
245	0	1	_aSteal These Ideas _c['Cone, Steve']
264		1	_bBloomberg Press _c2005
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aCone, Steve
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/10087080 _qtext/html _a
520			_aWorking for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in marketing. In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Anyone can now steal these ideas and become a marketing star today.
999			_c1554399 _d1554399