| 000 | 02568cam a2200289zu 4500 | ||
|---|---|---|---|
| 001 | 88814437 | ||
| 003 | FRCYB88814437 | ||
| 005 | 20251020123559.0 | ||
| 006 | m o d | ||
| 007 | cr un | ||
| 008 | 251020s2013 fr | o|||||0|0|||eng d | ||
| 020 | _a9780124157811 | ||
| 035 | _aFRCYB88814437 | ||
| 040 |
_aFR-PaCSA _ben _c _erda |
||
| 100 | 1 | _aTullis, Thomas | |
| 245 | 0 | 1 |
_aMeasuring the User Experience _bCollecting, Analyzing, and Presenting Usability Metrics _c['Tullis, Thomas', 'Albert, William'] |
| 264 | 1 |
_bElsevier Science _c2013 |
|
| 300 | _a p. | ||
| 336 |
_btxt _2rdacontent |
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| 337 |
_bc _2rdamdedia |
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| 338 |
_bc _2rdacarrier |
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| 650 | 0 | _a | |
| 700 | 0 | _aTullis, Thomas | |
| 700 | 0 | _aAlbert, William | |
| 856 | 4 | 0 |
_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88814437 _qtext/html _a |
| 520 | _aMeasuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data. Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system. Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed. Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience | ||
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_c1554669 _d1554669 |
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