000 01801cam a2200277zu 4500
001 88811264
003 FRCYB88811264
005 20251020124127.0
006 m o d
007 cr un
008 251020s2009 fr | o|||||0|0|||eng d
020 _a9780814413043
035 _aFRCYB88811264
040 _aFR-PaCSA
_ben
_c
_erda
100 1 _aVeloso, Maria
245 0 1 _aWeb Copy That Sells
_bThe Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
_c['Veloso, Maria']
264 1 _bAmacom
_c2009
300 _a p.
336 _btxt
_2rdacontent
337 _bc
_2rdamdedia
338 _bc
_2rdacarrier
650 0 _a
700 0 _aVeloso, Maria
856 4 0 _2Cyberlibris
_uhttps://international.scholarvox.com/netsen/book/88811264
_qtext/html
_a
520 _aWhen it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to: • write irresistible Web copy, e-mails, and marketing communications • quickly turn lackluster sites into “perpetual money machines” • streamline key messages down to intriguing “cyber bites” • use the psychological tactics that compel Web surfers to buy Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!
999 _c1556431
_d1556431