000 02568cam a2200277zu 4500
001 88820716
003 FRCYB88820716
005 20251020124348.0
006 m o d
007 cr un
008 251020s2013 fr | o|||||0|0|||eng d
020 _a9781119941897
035 _aFRCYB88820716
040 _aFR-PaCSA
_ben
_c
_erda
100 1 _aGrant, Robert M.
245 0 1 _aContemporary Strategy Analysis
_bText and cases
_c['Grant, Robert M.']
264 1 _bJohn Wiley & Sons
_c2013
300 _a p.
336 _btxt
_2rdacontent
337 _bc
_2rdamdedia
338 _bc
_2rdacarrier
650 0 _a
700 0 _aGrant, Robert M.
856 4 0 _2Cyberlibris
_uhttps://international.scholarvox.com/netsen/book/88820716
_qtext/html
_a
520 _aRobert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. Contemporary Strategy Analysis, Text and Cases 8th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students. The new edition of Contemporary Strategy Analysis, Text and Cases 8th Edition is accompanied by a fully interactive e-Book, which can be accessed using a code packaged with the book. To access this e-Book go to: www.contemporarystrategyanalysis.com This interactive e-Book contains additional learning materials including case and author video clips, quizzes and glossary flashcards. Please note that the inclusion of the accompanying interactive e-book with the print book requires the addition of VAT, and the final price, inclusive of VAT, will be shown at checkout. Additional teaching resources are also available for instructors, including an instructor’s manual, case teaching notes, test bank, teaching slides, case video clips and extra cases. All of these resources can be accessed via the companion website: www.contemporarystrategyanalysis.com
999 _c1557052
_d1557052