000			01642cam a2200277zu 4500
001			88820847
003			FRCYB88820847
005			20251020124349.0
006			m o d
007			cr un
008			251020s2014 fr | o|||||0|0|||eng d
020			_a9781626561861
035			_aFRCYB88820847
040			_aFR-PaCSA _ben _c _erda
100	1		_aWatkins, Alexandra
245	0	1	_aHello, My Name Is Awesome _bHow to Create Brand Names That Stick _c['Watkins, Alexandra']
264		1	_bBerrett-Koehler Publishers _c2014
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aWatkins, Alexandra
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88820847 _qtext/html _a
520			_aEvery year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins’s proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you’ll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
999			_c1557056 _d1557056