000			02012cam a2200301zu 4500
001			88972268
003			FRCYB88972268
005			20251020125702.0
006			m o d
007			cr un
008			251020s2025 fr | o|||||0|0|||eng d
020			_a9781637428481
035			_aFRCYB88972268
040			_aFR-PaCSA _ben _c _erda
100	1		_aAkdeniz, M. Billur
245	0	1	_aInternational Marketing in a Changing World _bA Managerial Guidebook _c['Akdeniz, M. Billur', 'Van Der Vegt, Sebastian', 'Cavusgil, S. Tamer']
264		1	_bBusiness Expert Press _c2025
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aAkdeniz, M. Billur
700	0		_aVan Der Vegt, Sebastian
700	0		_aCavusgil, S. Tamer
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88972268 _qtext/html _a
520			_aNavigate Global Markets with ConfidenceInternational marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.International Marketing in a Changing World is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.Authored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique 3W-1H framework simplifies complex decisions, helping marketers focus on what matters most.With relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.
999			_c1558870 _d1558870