| 000 | 01930cam a2200277zu 4500 | ||
|---|---|---|---|
| 001 | 88973246 | ||
| 003 | FRCYB88973246 | ||
| 005 | 20251020125716.0 | ||
| 006 | m o d | ||
| 007 | cr un | ||
| 008 | 251020s2010 fr | o|||||0|0|||eng d | ||
| 020 | _a9781606491737 | ||
| 035 | _aFRCYB88973246 | ||
| 040 |
_aFR-PaCSA _ben _c _erda |
||
| 100 | 1 | _aMizrahi, Janet | |
| 245 | 0 | 1 |
_aFundamentals of Writing for Marketing and Public Relations _bA Step-by-Step Guide for Quick and Effective Results _c['Mizrahi, Janet'] |
| 264 | 1 |
_bBusiness Expert Press _c2010 |
|
| 300 | _a p. | ||
| 336 |
_btxt _2rdacontent |
||
| 337 |
_bc _2rdamdedia |
||
| 338 |
_bc _2rdacarrier |
||
| 650 | 0 | _a | |
| 700 | 0 | _aMizrahi, Janet | |
| 856 | 4 | 0 |
_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88973246 _qtext/html _a |
| 520 | _aFundamentals of Writing for Marketing and Public Relations will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials.Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization’s message in a professional manner.Inside you’ll find an overview of the marketing and PR writing styles and chapters containing step-by-step guides to the most commonly used marketing and PR genres such as:News releases,Newsletters,Brochures,Web copy,Social media (blogs and microblogs),Pitch letter and media kit.Students studying business, marketing, public relations, or communication as well as small business owners and entrepreneurs will find this practical guide vital to their efforts to promote and inform various publics about their organization. | ||
| 999 |
_c1558893 _d1558893 |
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