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041 _afre
042 _adc
100 1 0 _aPauget, Bertrand
_eauthor
700 1 0 _aDammak, Ahmed
_eauthor
245 0 0 _aFront matter
260 _c2025.
500 _a18
520 _aThis article deals with tourism communication as defined by Frustier and Voisin (2004). This is linked to the staging of territories that more or less successfully make up the image, imagery and imagination (Amirou et al., 2011). In order to allow a process of heritage transfer, it seems necessary to us to take better account of the concept of time. The Association for the Preservation of the Medina of Tunis (ASM) is a recognized player in heritage preservation. This is an emblematic example of how heritage transmission today is carried out. We put forward two themes that contribute to heritage transmission. The first presents the valorization of traditional craft activities. The second contributes to the construction of a "living heritage".
786 0 _nRecherches en Sciences de Gestion | ยบ 167 | 6 | 2025-05-12 | p. 3-27 | 2259-6372
856 4 1 _uhttps://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2024-6-page-3?lang=en&redirect-ssocas=7080
999 _c1575897
_d1575897