| 000 | 01625cam a2200253 4500500 | ||
|---|---|---|---|
| 005 | 20251214033826.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aEstarague, Justine _eauthor |
| 245 | 0 | 0 | _aUsing humor in persuasion: From defining humor to ways of employing it |
| 260 | _c2024. | ||
| 500 | _a27 | ||
| 520 | _aHumor is a shape-shifting object of study that is sometimes difficult to grasp. Alternately a means of social interaction, releasing tension, and a way of triggering reactions on a cognitive or emotional level, it allows messages to be transmitted to the greatest number of people through drawing more attention to the message, improving memorization, and promoting a positive attitude. However, it is still one of the least understood persuasion mechanisms. Even if research seems to be growing again, especially in the field of advertising, the literature shows a lack of consensus on its definition. This work therefore highlights, by reviewing the different theoretical approaches to humor, both consensus and divergences, but also focuses on what constitutes a humorous stimulus and presents different ways of using it, in research as well as in communications. | ||
| 690 | _acommunication | ||
| 690 | _ahumor | ||
| 690 | _ahumor types | ||
| 690 | _apersuasion | ||
| 690 | _acommunication | ||
| 690 | _ahumor | ||
| 690 | _ahumor types | ||
| 690 | _apersuasion | ||
| 786 | 0 | _nLa Revue des Sciences de Gestion | 325-326 | 1-2 | 2024-05-06 | p. 15-26 | 1160-7742 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-revue-des-sciences-de-gestion-2023-6-page-15?lang=en&redirect-ssocas=7080 |
| 999 |
_c1575958 _d1575958 |
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