000 01459cam a2200217 4500500
005 20250112032037.0
041 _afre
042 _adc
100 1 0 _aNoireaux, Virginie
_eauthor
700 1 0 _a Ralet, Patrick
_eauthor
245 0 0 _aThe challenges of sustainable distribution channels in rural areas: The importance of the leader
260 _c2019.
500 _a63
520 _aThe objective of our work is to explain the existing obstacles to the implementation of efficient and sustainable solutions in food distribution channels for remote rural areas, focusing on the role played by the leaders of these channels. The analysis of CapLog, a working group of distribution actors in the Massif Central, has enabled us to analyze in a qualitative and exploratory way the attributes of the leader. Although the members share the vision of the channel and have acquired marketing expertise, a lack of logistical expertise and the absence of a legitimate leader remain obstacles to the sustainability of the solutions proposed. We conclude on the skills that actors should acquire in order to position themselves as true leaders of competitive distribution channels.
690 _afood distribution
690 _arural areas
690 _afood organization
690 _aleader
786 0 _nÉconomie rurale | o 369 | 3 | 2019-10-03 | p. 21-39 | 0013-0559
856 4 1 _uhttps://shs.cairn.info/journal-economie-rurale-2019-3-page-21?lang=en
999 _c158019
_d158019