| 000 | 01383cam a2200253 4500500 | ||
|---|---|---|---|
| 005 | 20250112032251.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aChevry Pébayle, Emmanuelle _eauthor |
| 700 | 1 | 0 |
_a Rondot, Camille _eauthor |
| 245 | 0 | 0 | _aDigitized advertising posters and digital social networks: Strategic and semiotic issues for libraries |
| 260 | _c2019. | ||
| 500 | _a5 | ||
| 520 | _aAnalysis of library social networks allows us to raise questions about the future of digitized advertising posters. Digitization contributes to the renewal of these artifacts by providing them with a new framework, associated with specific values. Through digitization, posters are subject to temporal and semiotic modifications that we can explore by analyzing the documentarization process. This article proposes socio-semiotic analysis of posters and associated texts published on Facebook and Pinterest, and of semi-structured interviews of library community managers. | ||
| 690 | _adigital social networks | ||
| 690 | _amediation | ||
| 690 | _aadvertising posters | ||
| 690 | _avalorisation | ||
| 690 | _amedia coverage | ||
| 690 | _auses | ||
| 690 | _adigital libraries | ||
| 786 | 0 | _nÉtudes de communication | o 51 | 2 | 2019-10-23 | p. 79-94 | 1270-6841 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-etudes-de-communication-2018-2-page-79?lang=en |
| 999 |
_c158942 _d158942 |
||