000			02084cam a2200313 4500500
005			20250112034554.0
041			_afre
042			_adc
100	1	0	_aViot, Catherine _eauthor
700	1	0	_a Bayart, Caroline _eauthor
700	1	0	_a Lecuyer, Charlote _eauthor
700	1	0	_a Lancini, Agnès _eauthor
245	0	0	_aThe main drivers of the adoption of connected objects: Differentiating according to product category
260			_c2021.
500			_a48
520			_aSmart connected products (SCPs), which can gather, analyze, and generate data, are now part of our daily environment and are widely courted by innovative firms. Despite the accelerating development of SCPs, which have become an attractive opportunity for many companies, the key drivers of their adoption by consumers are little known. The main objective of this research is to give a better understanding of the consumer intention to adopt two main types of SCP: “wearables” (e.g., connected watches) and mobility equipment (e.g., SCPs connected to an insurance company). The theory of planned behavior offers a relevant framework to analyze the adoption of SCPs, but adding new variables, such as gadget love, is necessary to fully explain the intention to adopt these multi-faceted products. Thanks to an empirical study conducted on a sample of 362 adults, followed by structural equation modeling, this research shows that the main drivers of intention to adopt SCPs vary according to the product category, which is identified as a strong moderator.
690			_aintention to adopt innovations
690			_aproduct category
690			_asmart connected products
690			_atheory of planned behavior
690			_agadget love
690			_aintention to adopt innovations
690			_aproduct category
690			_aSmart Connected Products
690			_aTheory of Planned Behavior
690			_agadget love
786	0		_nManagement & Prospective | Volume 38 | 2 | 2021-06-24 | p. 17-40
856	4	1	_uhttps://shs.cairn.info/journal-gestion-2000-2021-2-page-17?lang=en
999			_c168743 _d168743