000 01222cam a2200157 4500500
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041 _afre
042 _adc
100 1 0 _aChampeaux, Antoine
_eauthor
245 0 0 _aBibendum and the Early Days of Aviation
260 _c2003.
500 _a80
520 _aThe brothers Andr? and ?douard Michelin are known for having created the manufacture of Michelin tires and the famous advertising character Bibendum. Their interest in aviation is much less known. Generous donors, they offered large sums to aid the newly born aeronautical industry to take wing. The Michelin Aviation Cup won by Wilbur Wright in France in?1908 is the first illustration of this. But beyond the sports aspect, the two brothers undertook a veritable campaign in favour of aviation by creating the Michelin Prize in?1911. In?1912, in the face of the German threat, they drew up a doctrine on the use of aviation, distributing a million copies of a pamphlet entitled Notre avenir est dans l'air.
786 0 _nGuerres mondiales et conflits contemporains | o 209 | 1 | 2003-03-01 | p. 25-43 | 0984-2292
856 4 1 _uhttps://shs.cairn.info/journal-guerres-mondiales-et-conflits-contemporains-2003-1-page-25?lang=en
999 _c170210
_d170210