| 000 | 01538cam a2200265 4500500 | ||
|---|---|---|---|
| 005 | 20250112035141.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aZumbo-Lebrument, Cédrine _eauthor |
| 245 | 0 | 0 | _aPlace marketing devices as a vector of participation: an Arnsteinian approach to a territory brand |
| 260 | _c2018. | ||
| 500 | _a23 | ||
| 520 | _aL’adhésion pérenne de citoyens au projet de marque d’un territoire repose sur la capacité à mettre en œuvre une démarche de marketing territorial structurée autour de dispositifs participatifs. En s’appuyant sur l’échelle de la participation (Arnstein, 1969), cet article vise à étudier et d’apprécier les dispositifs déployés par la marque de territoire Auvergne Nouveau Monde. | ||
| 520 | _aCitizen involvement in a territory brand project is based on the ability to implement a place marketing approach structured around participatory devices. Based on the scale of participation proposed by Arnstein (1969), this article aims to investigate and appreciate the different devices deployed by the project to develop the brand of a territory. | ||
| 690 | _aproject | ||
| 690 | _aplace marketing | ||
| 690 | _acitizens | ||
| 690 | _aparticipation | ||
| 690 | _aproject | ||
| 690 | _aplace marketing | ||
| 690 | _acitizens | ||
| 690 | _aparticipation | ||
| 786 | 0 | _nGestion et management public | Volume 6 | 1 | 2018-03-15 | p. 9-24 | 2116-8865 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-gestion-et-management-public-2017-1-page-9?lang=en |
| 999 |
_c171201 _d171201 |
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