| 000 | 01412cam a2200193 4500500 | ||
|---|---|---|---|
| 005 | 20260322003036.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aPaire, Caroline _eauthor |
| 700 | 1 | 0 |
_aCheriet, Foued _eauthor |
| 700 | 1 | 0 |
_aGeffroy, Olivier _eauthor |
| 700 | 1 | 0 |
_aHannin, Hervé _eauthor |
| 245 | 0 | 0 | _aThe emergence of fungus disease-resistant grape varieties in France through the media lens |
| 260 | _c2026. | ||
| 500 | _a21 | ||
| 520 | _aFungus resistant grape varieties (FRGV) are seen as a response to the current challenges of viticulture. However, the plurality of stakeholders involved complicates decision-making, generating diverse discourses and practices that hinder their adoption. This study analyses the evolution of media discourses on FRGV in France, through a cross-review of general and specialised press, complemented by a case study. It reveals a contrasted media treatment, with near-absence in mainstream outlets, a gradual alignment of discourses in favour of FRGV, and the driving role professionals from the wine industry. The study calls for consideration the commercial and marketing aspects, which will be essential to promote FRGV’s diffusion and market success. (JEL: Q16) | ||
| 786 | 0 | _nÉconomie rurale | 395 | 1 | 2026-03-12 | p. 101-116 | 0013-0559 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-economie-rurale-2026-1-page-101?lang=en&redirect-ssocas=7080 |
| 999 |
_c1728649 _d1728649 |
||