| 000 | 01951cam a2200241 4500500 | ||
|---|---|---|---|
| 005 | 20250112041030.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aRam, Jiwat _eauthor |
| 700 | 1 | 0 |
_a Liu, Siqi _eauthor |
| 245 | 0 | 0 | _aSocial media driven innovations: an exploratory study in China1 |
| 260 | _c2018. | ||
| 500 | _a92 | ||
| 520 | _aAs societies move into cyberspace, the exponential growth of Social Media (SM) is enabling business innovations. Yet little knowledge exists on the role SM plays in driving innovations in Chinese businesses. Addressing this gap, data collected through semi-structured interviews were analyzed using content analysis techniques. We find that SM is driving innovations in: (1) agile product testing/trials to eliminate or reduce re-work/waste, implicitly facilitating lean management, (2) development of payment and distribution channels including SM enabled Online-to-Offline business, (3) empowered integration of ‘ wisdom of masses’ in product/service design and delivery processes, (4) farming seeds of consumer circles for marketing/sales and enhanced loyalty, (5) development of social media shop fronts, and (6) development of agile product design teams transcending organizational talent boundaries. Academically, new findings extend theories on innovation, particularly open innovations. Managerially, the findings provide strategies for business/IT executives to leverage SM to drive innovations, and policy makers in developing policies that facilitate SM-driven innovations. JEL Codes: O14, L86, N75 | ||
| 690 | _aOnline-to-Offline (O2O) | ||
| 690 | _aagile | ||
| 690 | _aWeb 2.0 | ||
| 690 | _acommunities of value | ||
| 690 | _acommunities-driven innovations | ||
| 690 | _aSocial Media | ||
| 786 | 0 | _nJournal of Innovation Economics & Management | o 27 | 3 | 2018-09-25 | p. 123-146 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-of-innovation-economics-2018-3-page-123?lang=en |
| 999 |
_c178696 _d178696 |
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