000 02250cam a2200301 4500500
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041 _afre
042 _adc
100 1 0 _aZogbasse, Kouakou Emmanuel
_eauthor
700 1 0 _a Feige, Jimmy
_eauthor
700 1 0 _a Méreaux, Jean-Paul
_eauthor
245 0 0 _aSocialization of independent sellers in a healthcare group in Côte d’Ivoire
260 _c2022.
500 _a70
520 _aOrganizational socialization is a process of acquiring values and attitudes, interests, tools, and knowledge. It has the benefit of offering a framework for comprehending the entry of new recruits. In Africa, the emergence of direct selling is pushing business leaders to develop networks of independent sellers to expand their market and become more competitive. Beyond the strategic aspects, the singularity of the collaboration with external sales forces in general and independent sellers in particular very often pushes companies to resort to organizational socialization in order to face managerial problems which remain to this day very little discussed. However, the current COVID-19 crisis leaves no organization unaffected. The objective of this article is to study the added value of organizational socialization to the management of independent sellers in the context of a health crisis, while highlighting the organizational practices of socialization, attitudes, and behaviors of independent sellers who enter a group located in Abidjan, Côte d’Ivoire. We propose and discuss a contextualized analysis model of the socialization of independent sellers of a group specializing in health production located in Côte d’Ivoire in the COVID-19 context.
690 _aorganizational socialization
690 _aCôte d’Ivoire
690 _asales force management
690 _aCOVID-19 crisis
690 _aindependent sellers
690 _aCovid19 crisis
690 _aIvory Coast
690 _aOrganizational socialization
690 _asales force management
690 _aindependent sellers
786 0 _nManagement & Sciences Sociales | o 32 | 1 | 2022-01-01 | p. 79-95 | 1952-3262
856 4 1 _uhttps://shs.cairn.info/journal-management-et-sciences-sociales-2022-1-page-79?lang=en
999 _c189787
_d189787