| 000 | 01521cam a2200277zu 4500 | ||
|---|---|---|---|
| 001 | 88844700 | ||
| 003 | FRCYB88844700 | ||
| 005 | 20250107112941.0 | ||
| 006 | m o d | ||
| 007 | cr un | ||
| 008 | 250107s2011 fr | o|||||0|0|||eng d | ||
| 020 | _a9783034306362 | ||
| 035 | _aFRCYB88844700 | ||
| 040 |
_aFR-PaCSA _ben _c _erda |
||
| 100 | 1 | _aPeluso, Alessandro Maria | |
| 245 | 0 | 1 |
_aConsumer Satisfaction _bAdvancements in Theory, Modeling, and Empirical Findings _c['Peluso, Alessandro Maria'] |
| 264 | 1 |
_bPeter Lang _c2011 |
|
| 300 | _a p. | ||
| 336 |
_btxt _2rdacontent |
||
| 337 |
_bc _2rdamdedia |
||
| 338 |
_bc _2rdacarrier |
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| 650 | 0 | _a | |
| 700 | 0 | _aPeluso, Alessandro Maria | |
| 856 | 4 | 0 |
_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88844700 _qtext/html _a |
| 520 | _aConsumer satisfaction is one of the most widely investigated topics in marketing research. Yet, despite the huge research efforts invested in this area, what satisfaction really is, how it can be measured and improved, and how it impacts consumer behavior and firm performances remain unclear. This book presents the state-of-the-art in consumer satisfaction research and reports an empirical application of a new model, the Knowledge-Hope Model by Guido (2010), which promises to make a substantial contribution to the field. The application has been structured in two connected studies, following a procedure that is easily implementable by researchers, managers, and practitioners. | ||
| 999 |
_c19068 _d19068 |
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