000			01648cam a2200253 4500500
005			20250112045625.0
041			_afre
042			_adc
100	1	0	_aTheviot, Anaïs _eauthor
700	1	0	_a Treille, Éric _eauthor
245	0	0	_aMobilizing through data
260			_c2019.
500			_a87
520			_aThe development of data-crossing practices and the consequent appearance of specialized analytical firms do not only seem to have changed how electing and getting elected occurs in the United States, but they have also recently had an impact in France. Big data policies are no longer specific to the United States; the digital sphere is now a fully-fledged part of the panoply of prerequisites in national campaigns in France. In this context, this study aims to understand how right-wing and centrist primaries in 2016 served as a “full-scale” test for the implementation of the combination of data analyses and opinion studies, and for the use of “data science” as a means of mobilizing voters on the ground, both online and offline. By highlighting the “false obviousness” of the promised technical and political progress, it also proposes to put into perspective the craze around using big data to win elections.
690			_aprimary
690			_apolitical parties
690			_apresidential election
690			_adigital mobilizations
690			_aBig data
690			_aNationBuilder
690			_aRepublicans
786	0		_nPolitiques de communication | o 12 | 1 | 2019-04-16 | p. 71-96 | 2271-068X
856	4	1	_uhttps://shs.cairn.info/journal-politiques-de-communication-2019-1-page-71?lang=en
999			_c195136 _d195136