000			02129cam a2200277zu 4500
001			88845149
003			FRCYB88845149
005			20250107113427.0
006			m o d
007			cr un
008			250107s2013 fr | o|||||0|0|||eng d
020			_a9783034312462
035			_aFRCYB88845149
040			_aFR-PaCSA _ben _c _erda
100	1		_aHubschmid, Elena
245	0	1	_aShaping Efficient Employer Branding Strategies to Target Generation Y _bA Cross-National Perspective on Recruitment Marketing _c['Hubschmid, Elena']
264		1	_bPeter Lang _c2013
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aHubschmid, Elena
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88845149 _qtext/html _a
520			_aToday’s working world has become excessively demanding due to the globalisation of businesses, increasing competition, accelerated technological progress, more sophisticated and informed customers as well as a continuous need to increase innovative abilities to remain competitive. Employees with their skills, knowledge and engagement form the competitive advantage and therefore significantly contribute to the overall organisational success. Therefore, a company’s ability to efficiently attract the right Generation Y talents – a culturally diverse workforce born after 1980 – through efficient target group-oriented employer branding strategies is gaining in importance. This book examines the influence of the two main phenomena – cultural and generational – on shaping the employment expectations of 459 university graduates in Economics and Business Administration of two different nationalities. Using the methods of moderated multiple regressions and simple slopes analysis, the author develops an explicit conceptual framework for examining different influences that shape employment expectations of a diverse Gen Y workforce in an international context. These expectations should be viewed as a starting point for every employer branding campaign.
999			_c19514 _d19514